![]() Created by the noted industrial designer Raymond Loewy, it was unveiled in 1979. BP’s stake in Sohio grew over the years, and in 1987 BP bought the company, incorporating it into a new national business, BP America.Ĭolor was added to the logo in 1947. When the oil started to flow from Alaska, no BP refineries or stations in the US were there to take it and hence, the company acquired a 25% stake in the Standard Oil of Ohio (Sohio) to ensure a stable market. After a series of agreements, mergers, and acquisitions, the AIOC became the British Petroleum Company in 1954.ġ959, the company expanded to the US by making a significant discovery in Prudhoe Bay in Alaska. In 1935, the international community began referring to Persia as Iran and hence, the APOC was renamed to Anglo-Iranian Oil Company (AIOC). Back then the company was represented by the bold letters “BP” written on a shield. In 1915, APOC established its shipping subsidiary the British Tanker Company and in 1916 it acquired the British Petroleum Company which was a marketing arm of the German Europäische Petroleum Union in Britain. In 1914, APOC signed a 30-year contract with the British Admiralty for supplying oil for the Royal Navy at the fixed price. The story of BP began in 1908 when a meter-high fountain of oil burst into the sky near Masjid-i-Suleiman, Persia (now, Iran) and the Anglo-Persian Oil Company (APOC) was formed in 1909, as a subsidiary of Burmah Oil Company. ![]() In this edition of Young Professionals’ Guide To, we explore two major oil and gas company logos and probe into their hidden meaning. Logos can tell a story by illustrating a business’ brand, vision, ambitions, and core values. To help companies create their unique identity, designers invent logos that express a desired philosophy better than words can. Similarly, today logos act as an extension of company branding. Logo origins can be traced back to the earliest societies in which symbols were used to depict persons, places, and even events. Logos have been an integral part of history since the emergence of written language. Credible representation of diversity fosters a consumer preference as high as 83%, and 79% of Black consumers are more likely to trust a brand when they are shown ads that accurately represent them.Authors Vikrant Lakhanpal, Radmila Mandzhieva, and Deen Akinrinsola are members of the TWA Editorial Committee. Black representation, as well as representation of other marginalized groups, increases the overall likelihood of all consumers’, including white consumers’, engagement with a brand. ![]() This is how consumer trust and loyalty are earned. They aren’t going to give their dollars away to brands with Black people in the ad if the brand or the ad can't speak authentically to the Black experience. Black consumers are in fact holding up the table.īlack consumers recognize that mere representation in advertising isn’t proof of a brand’s commitment to Black consumers. Black buying power puts our spending 9th in the world, ranking just above Australia's spending as an entire country. ![]() Consider this: Black people have a collective buying power of $1.6 trillion-making them the largest racial consumer. ![]() Black people have been building the table from the inside out. ![]()
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